Thought Leadership: Research Reports

As the execution lead on a series of thought leadership research reports, I partnered with independent research firms to design comprehensive surveys of thousands of leaders in target industries. I spearheaded the creation of two global thought leadership reports, writing 40-60 pages of content in under two weeks, leveraging original research to provide fresh, relevant data to our audience. Collaborating closely with web and design teams, I ensured the development of visually appealing, interactive landing pages and PDFs, implementing iterations that streamlined the project process.

In addition, I coordinated with global cross-functional teams to launch regional, translated versions of the reports, ensuring accessibility and relevance across diverse markets. Working with communications teams, I positioned the reports to feature mediagenic data, meeting or exceeding pipeline, pageview, report download, social media impression, and global media article goals.

One of these reports highlighted a significant industry trend, resulting in high customer interest. Internal stakeholders praised the clarity and impact of the findings, noting the enhanced engagement and actionable insights provided. These reports not only highlighted critical industry trends but also solidified our brand's authority in the market.