Newsletter: Content, Strategy, and Project Managment

I created and managed a monthly newsletter for an organization for over a year.

After monitoring six months of performance, I led a newsletter rebrand project and spearheaded six months of incremental changes to the newsletter based on audience data and competitor research.

In addition to crafting custom copy, I also curated content based on timeliness and conversion metrics. I added each newsletter into Hubspot and collaborated with the design team to create custom images.